Blog 2 – Crisis brings out the best in all of us!

Crisis brings out the best in all of us!

What makes a company a business champion in India? How can businesses place sustainability into the heart of their operations? How can businesses implement corporate social responsibility initiatives to benefit local communities?

In this first post of our ‘EU Excellence in India’ blog series, IKEA India throws light on what sustainability means to IKEA. By sharing details of the recent social responsibility initiatives undertaken by IKEA in India, a glimpse on the company’s commitment towards sustainability and its various facets are being provided.

Given the vast societal challenges posed as a result of the on-going COVID-19 pandemic, some of the measures are highlighted which are being undertaken by IKEA in India to help local communities in cooperation with NGO and community stakeholders.

Crisis brings out the best in all of us!

In these tough times, kindness is our greatest power to bring some comfort, joy and inspiration for those in need. Guided by the IKEA vision of creating a better everyday life for the many people, we are now, more than ever, determined to support vulnerable communities around us. As part of our global relief actions, in India we decided to support women and children, migrant workers, healthcare workers, the elderly and the sick.

We are proud to partner with the Maharashtra Industrial Development Corporation (MIDC), Diya Ghar – an NGO for children from migrant communities and the XLRI Alumni Association in Karnataka, and with Samparc in Pune, an organization working for 30 years with childcare, education and rehabilitation. Through our partners, we are supporting close to 22,000 children and migrant workers with sanitary kits and approximately 750,000 meals. And last month, we collaborated with the government of Telangana to convert a sports hostel in Gachibowli, Hyderabad, into a COVID-19 quarantine center with 200 beds furnished with IKEA products.

Some of our recent initiatives include:

Food kits lasting for 7-10 days for 2,000 families living in and around Turbe slum, direct neighbours to our Navi Mumbai store.​ This means supporting 10,000 migrant workers and their families, and more than 200,000 meals. Here, we have partnered with Maharashtra Industrial Development Corporation (MIDC) an agency of the government of Maharashtra.

– Food kits lasting 3 weeks for 2,000 families living in Bangalore who have limited access to food and other essential resources.​ This initiative supports 10,000 migrant workers and their families, and more than 500,000 meals. Here, we are working with Diya Ghar, an NGO for children from migrant communities, and XLRI Alumni Association (Bangalore).

– 1-month food supply for 450 children in Pune (approx. 35,000 meals). We have partnered with Samparc (Social Action for Manpower Creation) an organization working for 30 years with childcare, education, and rehabilitation through children’s home and education to poor children through the community.

IKEA remains committed to protecting the livelihoods of as many of our co-workers, suppliers, and partners as possible.

 

To see more about IKEA (Ingka Group’s) global COVID-19 Emergency Relief Fund please watch this short film:

This is only the beginning. IKEA India will continue to touch the lives of many more people with our spirit of togetherness!

What the EU Excellence in India programme means to us:

EU Excellence in India programme helps us connect with like-minded business partners by giving us a platform to collaborate. We share our passion for sustainability with the team and other ‘business champions’ of the Programme as well as related supporting partners. Together, we are actively engaged in collaborating with like-minded partners to keep our people, planet and communities at the heart of everything we do. We look forward to doing impactful work together.

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About IKEA:

IKEA is the world’s leading multi-channel home furnishing retailer. Founded in Sweden more than 75 years ago by our founder Ingvar Kamprad. Our vision is to ‘create a better everyday life for people’. We opened our first IKEA store in Hyderabad in 2018. We also have a digital presence in Mumbai, Pune and Hyderabad. All our stores and business units have 50% gender diversity, giving equal opportunity to both women and men.

To be people and planet positive is our core value. We have a great opportunity to inspire and enable people to make positive lifestyle changes and consume in a more sustainable way. There are over 500 different products enabling more sustainable living in our range, offering affordable solutions for water efficiency, energy efficiency and waste management. 85,000 RYET LED bulbs were sold in the last one year. All our cotton textiles are made from 100% sustainably sourced cotton. Our Hyderabad store has 1973 solar panels that can generate more than 800KW of solar power. 20% of our service deliveries at the store are done through Electric Vehicles. Our goal is to reach 100% in the next few years. Sustainability is integral to the IKEA vision.

In order to reuse the contents of this blogpost, please contact us at the address provided below. Reuse of the contents of this post is only permitted upon the prior and explicit approval of the author(s) of this post and must include a link to the original blog entry and an indication if any changes have been made. For more information on the EU Excellence in India Programme, please contact projects@ebtc.eu.

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