In our continuing EU Excellence in India blog series, Mr. Rajiv Bhalla, Vice President & Managing Director of Barco Electronic Systems (P) Ltd., shares his insights on how sustainability forms the very core of the company. With a focus dedicated to the planet, people and communities, Barco Electronics (P) Ltd. has embedded sustainability into every domain of its business activities. Here, Mr. Bhalla tells us about the company’s ‘Say. Do.’ mantra and why integrating sustainability into the company’s corporate strategy was a logical choice.
Sustainability is a Core Principle at Barco
Certified as a Great Place to Work, Barco India was established in 1996 with 50 associates. Today, we have a team of over 550 associates across sales, marketing, manufacturing, technical & support functions. In addition to our campus in Noida, we also have sales offices in Mumbai and Bangalore.
Barco prides itself on being a caring organisation. We not only care for our customers and employees, but also for our environment and society. In line with our ‘Say. Do’ mantra, our sustainability efforts have made progress in every domain.
Integrating ‘go for sustainable impact’ into our corporate strategy was a logical choice for us, as we are convinced that sustainable business is good business.
Our sustainability strategy consists of three pillars: planet, people, and communities.
Our sustainability pillars
Care for the Planet:
We aim to lower our environmental footprint and that of our customers. Barco India also follows sustainable practices for protecting our planet by minimising our carbon footprint through energy efficiency, LED lighting, and planning and minimizing travel requirements.
Our products are easy to maintain, refurbish, upgrade, and eventually recycle and we now rate our products with an eco-score. At least 25% of our new products will have an A eco-score or higher by 2020. Our aim, globally, is to reduce our operational carbon footprint by 20% and reduce the energy footprint of our products by 25% by year end.
Care for People:
Our ambition is to invest in sustainable employability, encouraging our employees to learn and develop themselves. At Barco, we believe that people feel inspired and energised to be a part of a team when several factors work together for them. To ensure that this experience is uniform for all Barconians we have put in place several practices –
- Articulated DNA and culture, co-developed by associates globally
- The You+ program (B Inspired, B energized, B engaged)
- Celebrating success, milestones and festivals
- Communicating transparently and globally
- Creating a stress-free fun environment focussed on learning
- Conducting sessions with industry stalwarts
- Voices of Brighter Future – an initiative that enables showcasing stories of individuals who are adding new dimensions to life, people, community, and the planet by transforming tomorrow
Most importantly, the leadership takes time out and leads by example.
We also offer an integrated learning and development approach under Barco University which focuses not just on – on-the-job courses, but also on a holistic development approach through Individual Skill Development, Transformational Learning, Organisational Redesign, Online, as well as, Mobile Learning.
We focus on creating a flexible work environment and launch a series of initiatives every year to energize our employees. Besides encouraging them to keep healthy and fit, we recently launched initiatives to promote their psycho-social well-being. We also provide a family-friendly work environment with free day care facility at our Noida facility. Our office building has a gym facility onsite, along with a doctor on call to ensure that wellness remains a priority.
Our employees join hands to lead the employee engagement initiatives, through a team of self-driven associates – engagement champions. Several employees have partnered to form the Barco Runner’s club that is self-driven to encourage physical fitness.
Care for Community
Barco is a strong proponent of community welfare. Therefore, beyond the mandated 2% CSR that all companies contribute, we involve our colleagues in volunteering activities. We focus on 3 causes: education, healthcare and women’s hygiene.
Currently, we are associated with four community welfare entities and many of our associates also volunteer with these organisations such as CAN Support, which provides palliative care for terminal stage cancer patients; Indus Action, which provides education to underprivileged children; Urja, which ensures women’s menstrual hygiene in rural areas; and Sakshi NGO, an NGO that set up a school with 50 children, called Barco Sakshi Education Center, Noida with the financial help of Barco India. It now has over 150 children.
What EU Excellence in India means to us:
The ‘EU Excellence in India’ programme brings together business champions and enables greater bilateral collaboration between Indian and European companies that implement sustainability and climate actions. The platform provides Barco and other EU companies the opportunity to showcase supremacy in technology and innovative solutions. For Barco, the program offers a chance to promote greater cooperation between India and the EU and enables us to draw focus on sustainability, one of our core corporate objectives. Barco has been in India since 1996 and we are consistently striving to enable bright and sustainable outcomes in verticals including Enterprise, Entertainment, Healthcare, Education, and Smart Cities and we hope that being a part of the EU Excellence in India program will help us reach a wider segment of the demographic.
About BARCO Electronic Systems (P) Ltd:
Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2018, we realized sales of 1.028 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.
The company has seen over 80 years of growth through smart innovation and is a trusted partner to 70% of the Fortune 500 companies. Barco Electronic Systems India formed in 1996, is a 100% subsidiary of BARCO NV Belgium.
For more information, please visit BARCO’s Annual Sustainability Report for 2019
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- July 31, 2020